High Performance
Websites
Speed is not a nice-to-have — it is a ranking signal, a conversion driver, and the first impression your site makes. I build websites that are fast by default, not fast after the fact.
See how your site scores
Why it matters
The data on site speed is unambiguous. Every second costs you.
53%
of users abandon a site that takes longer than 3 seconds to load
7%
drop in conversions for every one-second delay in page response
2×
more likely to convert — fast sites vs slow competitors in the same category
Top 3
Core Web Vitals are now confirmed Google ranking factors for organic search
Performance built in,
not bolted on
Most developers think about performance after a site is built — when the Lighthouse score comes back red and the client is already unhappy. I do it the other way around.
Every project starts with the right architectural decisions: efficient asset pipelines, minimal blocking resources, properly sized images, and a server stack configured for delivery speed. The result is a site that scores well without needing a separate optimisation pass.
For existing sites, I carry out a full performance audit — identifying the specific bottlenecks costing you the most — and work through them in order of impact.
Largest Contentful Paint
The page's main content loads within 2.5 seconds — prioritising critical resources and eliminating render-blocking assets.
Interaction to Next Paint
Every click and input responds instantly. No janky JavaScript holding up the main thread.
Cumulative Layout Shift
Nothing moves unexpectedly. Fonts, images, and embeds are sized before they load.