Search Engine
Optimisation
Ranking on Google is not about tricks or keyword stuffing. It is about building a site that is genuinely fast, technically sound, and clearly relevant — the kind search engines are designed to surface.
Check your current ranking signals
Why it matters
Organic search is the highest-intent traffic channel available. Getting it right compounds over time.
68%
of all online experiences begin with a search engine — before social media, referrals, or direct visits
27×
more clicks go to the first organic result than the tenth — position matters more than most realise
53%
of website traffic across all industries comes from organic search — more than any other single channel
0%
cost per click for organic traffic. Unlike paid ads, rankings you earn keep working after you stop spending
Technical SEO,
done properly
Most SEO advice focuses on content and keywords — and those things matter. But rankings are built on a foundation of technical correctness first. A site with slow load times, broken crawl paths, or poor Core Web Vitals will not rank well regardless of content quality.
I approach SEO from the build up: correct semantic HTML, fast page loads, structured data, clean URL structures, and a crawlable site architecture. These are the things Google's own documentation points to — not shortcuts that stop working after the next algorithm update.
For existing sites, I audit every technical signal that affects discoverability and work through them ranked by impact — giving you the biggest ranking gains first.
Technical Audit
A full crawl of your site covering indexability, canonical issues, broken links, redirect chains, and every signal Google uses to evaluate technical quality.
Core Web Vitals
LCP, INP, and CLS scores in Google's "Good" range — a confirmed ranking factor and a direct measure of the experience your site delivers.
Structured Data
Schema markup that tells search engines exactly what your content is — enabling rich results, knowledge panels, and better SERP presentation.
On-Page Foundations
Correct heading hierarchy, meta titles, descriptions, alt text, and internal linking structure — the basics done properly across every page.